How sponsors can help athletes

UK Sport have issued a document titled "Get Sponsored" which targets athletes who are aiming to reach the World Class Pathway, and guides athletes through the sponsorship process.

How can sponsors help athletes?


Money is often an issue when it comes to sponsorship, however there are many different ways in which a sponsor can help support their athletes.

The table shows the different ways in which sponsors can help athletes, it leaves the question are these forms of help more crucial than a lump sum?