The Pros and Cons of sponsorship in local level Boxing

How does online media help athletes gain a sponsor?

Unknown or lesser known athletes are finding it increasingly difficult to find sponsorship, so I looked at how the world of online media can help.

A brave technique was used by the athlete James Ellington in an attempt to gain sponsorship as he opted to "sell himself on ebay" in December last year.

This was widely criticized as a pr stunt in order to gain recognition by the sprinter, but a pr stunt that worked in this case.

The runner said that he's wear the kit of the highest bidder on as many opportunities as possible running up to the Olympic games.

The bid raised to a respectable £32,500 on the popular internet bidding site but it turned out to be a hoax. Speculation accumulated that the highest bid was by Ellington's PR team so that he became more known and gained a sponsor through more respectable or 'genuine' ways.

Again, this tactic worked as Ellington gained sponsorship with "King of Shaves". (source)



But what about those who are seeking sponsorship but don't want to use such controversial techniques?

There are some websites that attempt to help you find sponsorship, such as findasponsor , sponsor121 and UKsponsorship, however these sites focus on sponsorship in many areas, not just Olympic.

Then we have to look at more professional formats like linkedin  and twitter so that athletes seeking sponsorship can branch out contacts and find potential sponsors through social networking.


In conclusion, online media can help lesser or unknown athletes to find sponsorship, but only when used in conjunction with other techniques.

How important is multimedia?

In our investigation, we will get all new facts and discoveries straight to the public in an interesting way.

We will be using audio and visual, as well as graphs and charts to ensure that you understand all the facts to the same extent that we do but also to make sure that all of our readers have something a little different to view, making sure that this investigation is personable and unique.

If you look at the discovery of the F shape reading pattern you can see how viewers of websites eye's are drawn to the visual aspects and text in small amounts. My aim is to optimise this website so that the reader is drawn to everything that's important to them, making the facts stand it out in a way that's both non-generic and interesting for you.