Thursday, 26 April 2012

Types of UK Sponsorship

The UK's sport sponsorship market is valued at around £400 million according to UK Sport.

Types of sponsorship:

There are different forms of sponsorships that athletes can receive, some companies choose to dress athletes head to toe in gear whereas others will provide athletes a place to train during the run up to the Olympics.

(source: Charlee Greenhalgh)

Shirt / Team Sponsorship:
Shirt and team sponsorships are the most common form, and are mainly used in sports such as football. For example Samsung Mobile sponsor Chelsea FC

Squad Sponsorship:
Squad sponsorships are common during the Olympics, examples of this include: Aviva and the UK Athletics Team

Athlete Sponsorship:
Athlete sponsorships are when a brand chooses an athlete to sponsor, which includes providing them with branded kit and training. For example Nike sponsor Wayne Rooney.

Event Sponsorship:
Event sponsorship is used when events such as football matches are sponsored by companies, for example the
Barclays Premiership.

Venue / Stadium Sponsorship:
Venue and Stadium sponsorship is when specific buildings are sponsored by companies, and example of this is the
O2 Arena

Broadcast Sponsorship:
Broadcast sponsorship is when sponsors cover an event that is broadcast on media platforms. For example Heineken sponsor
ITV's Rugby World Cup coverage

Small Athlete Sponsorship Deal:
Small athlete sponsorships deals tend to help athletes on a smaller scale compared to athlete sponsorships. Deals can sometimes include places to train or kit to help them. For example a small sponsorship deal could be a hockey player receiving four free sticks a year.  

1 comment:

  1. Nice roundup with a helpful visual aid (is that yours? Add tags and caption). See my advice about beginnings and endings (chop the first par).

    If you're quoting a fact, try to start with that and leave the source until after, e.g. "According to the body the UK's sport sponsorship market is valued at around £400 million."

    Should be: "The UK's sport sponsorship market is valued at around £400 million, according to XYZ". (or you can leave out the 'according to' and simply link "valued at" to the source)